Jubilare 2026 Mental Health Campaign
Campaign landing page raising mental health awareness in Ghana
Duration
2024
Team
WordPress Developer / Copywriter
Category
WordPress
Overview
Jubilare 2026 Mental Health Campaign
The Jubilare Group's 2026 Mental Health Campaign needed a compelling online presence to drive awareness, event attendance, and sponsor engagement. I designed and built the full WordPress site with culturally sensitive copywriting tailored to Ghanaian audiences.
The Challenge
Mental health remains a sensitive topic in Ghana, requiring carefully crafted messaging that reduces stigma while driving action — balancing emotional resonance, event registration CTAs, and corporate sponsor appeal.
Approach
Content Strategy
Defined messaging framework balancing awareness, destigmatisation, and event promotion for Ghanaian audiences.
WordPress Setup
Configured WordPress with Elementor, selecting layouts appropriate for a healthcare awareness campaign.
Page Architecture
Structured with awareness landing, event registration, speaker profiles, and tiered donor/sponsor sections.
Copywriting
Wrote all campaign copy with a culturally aware, empathetic tone drawing from Ghana's mental health context.
Email Integration
Set up email list capture and automated confirmation flows for event registrants.
Results
Delivered a live campaign website with event registration, sponsor tiers, and awareness content. The site successfully combined emotional storytelling with professional structure for both community members and corporate sponsors.
Tech Stack
Key Learnings
- Mental health campaigns in Ghana require culturally calibrated messaging — direct translation of Western frameworks doesn't resonate
- Elementor's flexbox containers enable rapid layout iteration without custom CSS for most campaign page patterns
- Event registration flows benefit from SMS confirmation as a backup to email for higher open rates in Ghana
Interested in working together?
Open to QA, frontend, and WordPress opportunities.